Markets· August 17, 2026 at 10:15 a.m.
Bill Ackman Rebuys Netflix Stock After Four-Year Absence
Key takeaways
- Bill Ackman has re-entered Netflix's stock market after four years
- Netflix is implementing new strategies to boost revenue
- Pershing Square's new position in Netflix accounts for nearly 5% of its portfolio
Billionaire investor Bill Ackman has purchased a significant stake in Netflix, four years after selling his previous position at a loss of over $400 million. The new position accounts for nearly 5% of Pershing Square's portfolio as of June 30, 2022. This move comes as Netflix is making changes to address password sharing and introducing a lower-priced advertising tier, which the firm expects will contribute to double-digit revenue growth.
