Economy· August 17, 2026 at 12:43 p.m.
BuzzBallz Owner Agrees to Acquire Viral Vodka Brand Au for £500 Million
Key takeaways
- Au vodka brand is being sold for £500 million
- Sale values Au at half a billion pounds
- Deal expected to close later this year
Au, a popular vodka brand known for its distinctive gold bottles, is set to be sold for £500 million to the owner of BuzzBallz, a US-based company specializing in ready-to-drink cocktails. The deal, which values Au at half a billion pounds, reflects the brand's success in becoming a staple at poolside parties in destinations such as Ibiza and Dubai.
