World Trade· August 17, 2026 at 11:51 a.m.
Unilever Embraces AI and Digital Twins for Supply Chain Management
Key takeaways
- Unilever plans to use AI and digital twins for supply chain management
- The goal is to improve efficiency and adaptability
- Virtual replicas of physical assets will be created for real-time monitoring
Unilever, a multinational consumer goods company, has announced its plans to leverage artificial intelligence (AI) and digital twins to manage rapid demand cycles across its global supply chain. This move aims to improve efficiency and adaptability in response to market fluctuations.
